Deep South Outfitters has provided Alabama with the finest in fly fishing and outdoor equipment since 1994.


  • Top quality fly fishing equipment - boats, rods, reels, tackle, flies, clothing

  • Expertise on fishing all species

  • Quality instruction available

  • Best fly selection in the State

  • 100+ years experience to support you

  • Guided fly fishing trips

Check out our store here in Birmingham, AL. We offer Jackson Kayaks, Wenonah Canoes, fly rods by Sage, Winston, Scott, Temple Fork Outfitters, Echo, Reels by Ross Reels, Nautilus Reels, Abel Reels, fly lines by Scientific Anglers, Airflo Fly Lines, Rio Fly Lines, Royal Wulff Products, clothing, boots, and bags from PatagoniaSimms, sunglasses by Smith Optics, Costa Del Mar, and many more of the best brands to make your day on the water a success.

From trout flies to tarpon flies and all species in between, we have a HUGE selection of flies. Poppers, streamers, dry flies, wet flies, we got 'em! If you want to imitate that caddis fly or just throw an attractor, we are the place to visit.

At Deep South, we know fly tying. And we know that you have to have just the right size, color, and feel of materials to create your special fly. Nothing beats the feeling of catching a fish on a fly that you tied. We have a great selection of tools, hooks, and materials and also offer instructional classes in the art of tying flies.

We also offer guided fly fishing trips on local waters. There is a reason Deep South Outfitters is located in central Alabama. This region offers some of the best warm water river bass fishing in the world. Alabama has every major species of bass including the redeye bass (aka: Alabama’s brook trout), spotted bass, largemouth bass, smallmouth bass, striped bass, and even shoal bass.


Who We are


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Max Rogers

Head Instructor

Max has spent the last three years getting his belly rubbed, listening to owls, riding in canoes, watching lightning bugs, sleeping on cool tile floors, hiking thousands of miles, and eating treats... He will make your day.

 
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Charlie Peay

The Head Man

A World War II Veteran of the South Pacific, Charlie's storytelling abilities are the stuff of legend. In this photo he is detailing his technique for head stabilization when viewing UFO's in his back yard... Enough said. We feel so fortunate to have called him our friend for the past two and a half decades.

 
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Dr. David D. Diaz

Fly Fishers International Master Casting Instructor

Dr. D has been a cornerstone at Deep South Outfitters for 25 years. As the former head of Fly Fishers International's Fly Casting Program, he has taught thousands of students every aspect of fly casting. He is arguably the finest fly casting instructor on the planet. We are forever grateful for his far reaching influence and ability to make us laugh no matter what.

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John W. Harris, "Bur"

Bur is one of the most patient, kindest and talented souls to ever walk through the doors of Deep South Outfitters. His fly tying skill is beyond compare. We are forever grateful for the opportunity to call him our friend.

 
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David Erikson

Fly Tying Instructor

David is one of the finest fly tying instructors in the country. His trout flies are the pictured models in Don Kirk's book, "Hatches and Fly Patterns of The Great Smoky Mountains'". There is not a more patient or detail oriented fly tier. We are lucky to have him in Birmingham, and even more fortunate to have him here at Deep South.

 
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Ben Archibald

Fly Fishing Instructor

A Sophomore at UT Knoxville, engineering student, and member of The Pride of The Southland Marching Band, Ben and his brother Tommy are the future of Fly Fishing. His enthusiasm for all things involving fly rods is boundless. We are thankful to have him as a part of the Deep South family.

Follow him on Instagram @ben_archibald_24

 
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Claude Preston

Fly Fishing Instructor

Claude is the editor for Southern Saltwater Fly Fishing Magazine, a financial analyst at Protective Life, a father of two, heart transplant recipient, and still finds the time for a total addiction to fly fishing. We are so thankful to have him as a part of our team here at Deep South Outfitters.

Follow him on Instagram @traderclaude

 
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Tommy Archibald

Fly Fishing Instructor

A recent honors graduate from Emory University, Tommy is spending Summers before law school in Wyoming as a fly fishing guide at the A Bar A Ranch. A former member of Junior Team USA Fly Fishing, there are not many trout that Tommy cannot catch. He and his brother Ben are the future of our sport. We are proud to have had him as a part of our family here at Deep South.

Follow him on Instagram @tommyarchibald_fly_fishes

 
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Richard Baugh

Fly Fishing Instructor

Richard is our Tarpon addict. He can do it all, from mountains to tiny trout streams, but his passion is being on the front of his Maverick. Richard is one of the kindest, most giving people to ever walk through the doors of Deep South Outfitters. We are so lucky to have him.

 
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Rob Rogers

Owner/Operator

An Alabama native, and graduate of Joan Wulff's Instructor School, Rob has spent the last 30 years guiding sportsmen to a wealth of outdoor opportunities. He brings to Deep South an extensive knowledge of local, high mountain, and coastal waters. His dedication to his guests, and easy going spirit will make your experience with Deep South Outfitters a true pleasure.

Follow him on Instagram @fishdsodotcom